Together with my team at the Süddeutsche Zeitung GmbH I developed landing pages for the companies digital products. I really enjoyed the cooperation between Design, Marketing, UX and Development and it’s worth to show some of the outcome.
This blog post demonstrates three landing page types for different products: apps, vouchers and subscriptions.
Presenting the Apps
The SZ offers two apps for its users. To better promote both in the internet the team created a landing page that informs about the different features and helps users to install the app.
The navigation at the top enables the user to toggle between the landing page for the green app and the one for the white app. This lets him easily compare the two products.
The voucher pages` main goal is to sell digital subscriptions as presents that users can purchase. The vouchers are available for three different periods. The Call-To-Actions works like an accordions that enables the user to choose.
The main purpose for the subscription page was to let the user decide weather he wants to see the current print or digital subscriptions the SZ has to offer.
The landing page works like a junction where the user takes decides between print or digital. Both products are equally communicated.
For online marketing purposes there was a need for landing pages that communicate each offer. Sometimes there are campaigns that only sell the small subscription while e.g. a newsletter promotes the medium or complete subscription. So besides the main digital subscription page the SZ needed more particular landing pages for the online marketing channels.